With 10+ years in human-centered design, I’ve led work across product design, rebranding, lead generation, and customer-focused experiences, while leveraging AI to improve design quality, streamline creative processes, and automate workflows. My background spans B2B, legal, real estate, and architecture, including leading the QuickBooks integration for VIIZR, powered by Ford Pro.
I led the transformation of Obu Interactive into Obu, aligning brand strategy, website design, and a scalable visual system to support lead generation and bring consistency across marketing channels.
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I led the end-to-end design of VIIZR’s QuickBooks integration, from research to final design, partnering with engineering to help small businesses manage their financial workflows more efficiently.
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I led research and design for VIIZR’s multi-day planning feature, partnering with engineering to give users a clearer view of upcoming work and expand the app’s scheduling capabilities.
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I led website and marketing design projects in English and Spanish, supporting the marketing team and helping shape VIIZR’s rebrand to strengthen its digital presence and support sales.
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Here I led multiple projects, 7 websites, and more than 100+ landing pages for marketing campaigns. As part of my role, I revamped Obu’s branding, introducing a new and fresh look and feel to improve their digital presence.
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At Obu Interactive, I led the redesign of Robert Vaage’s law firm website, collaborating with developers and content writers to refresh the brand, improve the user experience, and support lead generation.
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I began my design career at Human, leading projects to design and build digital experiences for startups. My work combined e-commerce design, user behavior analysis, and A/B testing to guide improvements.
Case study coming soon.
Throughout the last 10+ years, I’ve designed across industries including real estate, legal, marketing, and architecture, launching more than 100 user-focused marketing campaigns. My experience spans mobile and web apps, marketing sites, design systems, user research, and one of my favorites: A/B testing.
Currently, I’m a UX Director at Obu Interactive, where I lead UX strategy and design across client experiences. I’m actively integrating AI into our design practice, using it to accelerate creative exploration, automate repetitive workflows, support content and visual production, and help our team move from ideas to execution more efficiently.
My role also extends into large-scale website migrations from WordPress to Webflow, including sites with 1,000+ pages. I work across redesign, CMS architecture, data migration and cleanup, QA, and launch, combining design thinking with hands-on technical execution.
Previously, I designed for Ford Pro’s VIIZR, a business management platform built to help small businesses streamline their operations. I helped shape the VIIZR brand and marketing website while contributing to its desktop and mobile product experiences, including leading the design of its QuickBooks integration.
Earlier in my career, I used data-driven design strategies to scale e-commerce and B2B experiences, combining experimentation, user needs, and business goals to drive growth.