With more than 7 years of expertise in human-centered design, I've served as the lead designer for the QuickBooks integration at VIIZR Powered by Ford Pro. My professional journey involves crafting growth-oriented products and brands in various sectors, including B2B, legal, real estate, and architecture.
While at VIIZR, I spearheaded the end-to-end QuickBooks integration journey, from comprehensive research studies to orchestrating the entire design process, all while collaborating closely with the engineering team to bring efficiency to small businesses.
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At VIIZR, I took a holistic approach, overseeing the research phase, collaborating with the engineering team, and handing off design files to enhance the mobile user experience, expanding the app's capabilities to view multiple days ahead.
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At VIIZR, I led numerous projects, including website development and marketing campaigns in both English and Spanish. I also played a key role in rebranding VIIZR to enhance our digital presence and market positioning.
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Here I led multiple projects, 7 websites, and more than 100+ landing pages for marketing campaigns. As part of my role, I revamped Obu’s branding, introducing a new and fresh look and feel to improve their digital presence.
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While working at Obu Interactive, I lead multiple projects including this one, with the approach to not only increase their lead generation but also revamp their brand. I worked closely with developers and content writers to develop a better digital presence and user experience.
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It was here that I got a chance to lead multiple projects and that I learned the ins and outs of what it takes to create e-commerce businesses learning skills such as user behavior analysis and A/B testing.
Case study coming soon.
Throughout the last 7 years, I've designed for numerous industries including real estate, legal, marketing, and architecture and launched over 100+ user-focused marketing campaigns. I've designed mobile apps, web apps, and marketing sites, built design systems in Figma, led research initiatives, and my favorite - conducted many A/B testing experiments.
Currently, I design for VIIZR a software by Ford Pro— that helps small businesses accelerate their productivity & streamline their operations. Since 2021, I've had the opportunity to build the VIIZR brand, our marketing site, and now actively to desktop and mobile apps.
Prior to that I worked for Obu Interactive and the Human GRP, where I used data-driven strategies to scale e-commerce stores and B2B business websites and e-commerce websites.